As China gets set to mark Singles’ Day this Saturday (11th November 2017), in the united kingdom it appears it's going to be unattached ladies that will be celebrating the event.
Mintel’s Single Lifestyles British 2017 Report reveals that 61% of solitary women say they've been satisfied with their relationship status, in comparison to 49% of solitary men. Overall, it would appear that unattached Brits come in no rush to find a partner. As much as 70% of singles in the united kingdom say they've perhaps not actively attempted to find a partner within the last 12 months*, rising to 75% of females.
Today, 42% of Brits describe their relationship status as single**, while 58% say these are typically in a relationship***. Of singles that have tried to find a partner within the last year*, 68% have used electronic practices, like a dating internet site or app, while 40% have actually checked to meet somebody through buddies and 19% have attended occasions. Meanwhile, just 6% have speed-dated.
Jack Duckett, Senior Consumer Lifestyles Analyst at Mintel, stated:
“It is easy to assume that most singletons are actively buying a partner; however, our data shows that this really is definately not always being the case. A lot of this reluctance to look for somebody could be attributed to the young increasingly prioritising their training, jobs and stability that is financial being in relationships.”
Even though many aren’t actively looking for love, it appears that the life that is single have its disadvantages, particularly when it comes down to funds. Simply 36% of singles in the united kingdom say they feel financially protected, compared to 52per cent of those who're in a free korean bride website relationship. More over, 29% of singletons consist of spending utility bills among their top three lifestyle challenges, while 25% concern yourself with spending the rent/mortgage.
Societal pressures additionally prove challenging for many singletons. Over one in three (38%) singles concern yourself with being alone, with this specific sentiment increasing among young singletons; 54% of single worry that is 18-24s being alone. Plus in the age of social media, Mintel research finds that 33% of singles state that they feel under pressure to produce their life appear more fulfilled than it is.
Mintel research also highlights that for many individuals being in a relationship continues to be a sign of maturity. Certainly, 54% of singles say they are not where these are typically likely to take life at how old they are, and 25% think their peers are more grown up than they've been.
“While attitudes towards wedding and relationships might have become more liberal, there remains a societal consider being partnered up and a feeling of obligation to be in a relationship. For marketers, this paves the way for campaigns that counter this idea, and instead focus on the features to be solitary. From the commercial viewpoint, there is also scope for stores in britain to consider capitalising on the increasingly popular Chinese festival-cum-ecommerce occasion Singles’ Day, happening on 11th November.” Jack adds.
Finally, it seems that those in relationships or who are hitched tend to be more confident doing solo activities than singletons. While 73% of these in relationships state they feel somewhat or really confident visiting the cinema or theater by themselves, this falls to just 68% of singles. Also, 61% of attached Brits say they are confident eating out in a restaurant alone, in comparison to 56% of singles.
“Singles’ paid off confidence in solo activities could mirror the perception that these types of activities are just ideal for doing either being a couple or as part of a group. For leisure brands in particular, this underlines the opportunity to produce promotions that will assist to lessen the stigma surrounding doing activities such as going out for dinner, or going to the cinema alone, reframing these activities as providing valuable ‘me time’.” Jack concludes.
*12 months to July 2017
**Single, separated, divorced or not cohabiting
***Married, in a partnership that is civil living as married